Leveraging Word of Mouth for Australian Builders and Tradies

How to Add Value to Increase Recommendations

Word of mouth is one of the most powerful ways to get new clients.

When people talk positively about your work, it can bring in more business. But how can Australian residential builders and tradies make the most of word of mouth and ensure it keeps growing? This article will explain how you can leverage the word of mouth you are already getting and add value to your current projects to boost recommendations.

How to Leverage Word of Mouth

Ask for Reviews and Referrals

Happy Clients: When you complete a project, ask satisfied clients to leave a review on your website, Google My Business, or social media pages.

Referral Program: Offer a referral program where clients get a discount or a small gift for referring new customers to you.

Showcase Your Work

Social Media: Share photos and videos of your completed projects on platforms like Facebook, Instagram, and LinkedIn. Tag your clients (with their permission) to increase visibility.

Website: Create a portfolio section on your website where potential clients can see examples of your work and read testimonials.

Stay in Touch

Follow-Up: After finishing a project, follow up with your clients to ensure they are happy with the work. This shows you care about their satisfaction and encourages them to recommend you.

Newsletters: Send regular newsletters to past clients with updates about your business, new services, and special offers. This keeps you top of mind.

Networking

Follow-Up: After finishing a project, follow up with your clients to ensure they are happy with the work. This shows you care about their satisfaction and encourages them to recommend you.

Newsletters: Send regular newsletters to past clients with updates about your business, new services, and special offers. This keeps you top of mind.

Adding Value to Increase Word of Mouth

Quality Work
- Attention to Detail: Ensure that every project, no matter how big or small, is completed to the highest standards. Quality work is the best advertisement.
- Timely Completion: Finish projects on time or ahead of schedule. Clients appreciate punctuality and reliability.
Excellent Customer Service
- Clear Communication: Keep your clients informed throughout the project. Explain the process, update them on progress, and address any concerns promptly.
- Professionalism: Be polite, respectful, and clean up after the job. A professional attitude leaves a lasting impression.
Go the Extra Mile
- Small Touches: Add small, thoughtful touches to your projects, such as a thank-you note or a follow-up call to check on the work after completion.
- Additional Services: Offer extra services that add value, like free maintenance checks or advice on future projects.
Transparency
- Honest Quotes: Provide clear, honest quotes and stick to them. Avoid hidden costs or surprise charges.
- Documentation: Give clients detailed documentation of the work done, including photos, manuals, and warranties.
After-Sales Service
- Warranty: Offer a warranty for your work. This gives clients peace of mind and shows confidence in your quality.
- Support: Provide ongoing support and be available to address any issues that may arise after the project is completed.

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Leveraging word of mouth and adding value to your current projects are key strategies for growing your business.

By asking for reviews, showcasing your work, staying in touch with clients, and networking, you can maximize the positive word of mouth you already have. Additionally, by focusing on quality work, excellent customer service, going the extra mile, being transparent, and offering after-sales service, you can encourage more recommendations. Start implementing these strategies today to see your business thrive through the power of word of mouth.

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How to Add Value to Increase Recommendations

Word of mouth is one of the most powerful ways to get new clients.

How to Leverage Word of Mouth

Ask for Reviews and Referrals

Showcase Your Work

Stay in Touch

Networking

Adding Value to Increase Word of Mouth

Quality Work

Excellent Customer Service

Go the Extra Mile

Transparency

After-Sales Service

Leveraging word of mouth and adding value to your current projects are key strategies for growing your business.

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