Here’s the deal
Back in 2000, registered builder Kev Crowther had a simple question: why do small builders always pay more?
No matter how long you’d been with a supplier, if your volume was small, your price was high. Loyalty didn’t count. Volume did. And most small builders just didn’t have enough of it.
So Kev started Trade Alliance Group – a buying group that pools the purchasing power of hundreds of small builders and tradies to unlock the pricing that used to be reserved for the big end of town.
Today, TAG has over 2,000 members across VIC, SE QLD and NSW. We’re still founder-led, still boots-on-ground, and still answering the phone when you call.
Our Values
Customer WOWisfaction
We create memorable moments, big and small.
Be Fair & Reliable
We do the right thing at the right time.
Look Ahead Act Now
We think of the future
Work Together
Because we are better together.
Viability Makes a Difference
More difference → more profit → more difference
Real people. Real support.
We’re not a faceless portal. When you call TAG, you speak to someone who knows the industry.
Our team handles everything from supplier follow-ups to plan quoting – so you can stay focused on what you do best.
Brett
General Manager | Chief Encouragement Officer
Brett helps members build stronger businesses and better lives through clarity and leadership.
Bec
Operations Manager | Process Whisperer
Pete
National Business Improvement Manager | Resident Chippie for Your Business
Gil
Support Team Manager | The Heartbeat
Leonie
Marketing and Communications Manager | Chief of Creative Chaos
Col
Business Improvement Manager | Warden of Wisdom
Ryan
Business Improvement Manager and Membership Development | The Connector
Carlie
Support Team | Chaos Coordinator
Andrea
Support Team | Admin Angel
Armon
IT Developer | Automation Architect
Rohit
Software Developer | The Systems Savant