The cost of doing business is continually rising. Your materials are increasing in price, as are overheads such as insurance, power, fuel and salaries. Let me ask you; how long has it been since you last raised your prices?

One of the biggest challenges for trades business owners, is knowing how to manage the price-conscious customer who may be ‘shopping around’ for the cheapest option. Not all potential customers fit into this bracket (and ideally, this is not the type of customer you want to attract and work for consistently), however you may come across a situation where you have a dream customer who does query your price. How do you deal with this confidently and still win the business?