You see, innovating is really just finding the answer to a simple question: “How do I serve my customers even better than I did yesterday?”
If you are looking to deliver value and serve your customers better than you did yesterday, looking at the way that you can modify processes, upgrade your product and service offerings and upskill your people, then you are an innovator.
To get to the essence of innovation we need to understand human behaviour. Fundamentally, we are all the same. What drives your behaviour is the same as that which drives your customers’. At their core, your customer is:
Stay with me on this one… ask yourself; would you prefer to have one million dollars or ten dollars? The obvious answer is a million dollars. Gee! You are greedy. Would you prefer that million dollars today or in 12 months’ time? See? You are so impatient. Would you like me to deposit that one million dollars directly into your account, or would you like me to give you a cheque that you need to bank yourself and then wait five days for it to clear? Wow! Pretty lazy there, aren’t you? Finally, would you like me to shake your hand, pat you on the back, and tell you how much I value our relationship when I give you the million dollars? Of course! See? You are just as vain as anybody else.