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How to Confidently Deal with Price Conscious Customers

One of the biggest challenges for trades business owners, is knowing how to manage the price-conscious customer who may be ‘shopping around’ for the cheapest option. Not all potential customers fit into this bracket (and ideally, this is not the type of customer you want to attract and work for consistently), however you may come across a situation where you have a dream customer who does query your price. How do you deal with this confidently and still win the business?

Innovation… It’s Easier Than You Think!

When you hear the word innovation, what comes to mind? For many people, they think of large technology companies, manufacturing changes, industry leaders and global trend setters. Although the innovations that you see in the industries mentioned definitely make an impact on a global scale, the reality is that you too can innovate in your business every single day.